IGDA, the International Game Developers Association, will investigate King’s attempt to trademark the word Candy. Game developers might finally get a relief.
Don't forget to like us on FACEBOOK, thanks so much!
One of the most ridiculous trademarks has been recently registered by publisher King and it involved the common English word Candy. Since then, King went after every game that has the word Candy in its title. Even the word Saga was an issue, as Stoic Studio found out. Their game The Banner Saga has nothing in common with Candy Crush Saga, except that infamous word.
Then we had a CandySwipe and its developer issuing an open letter to King.com which made more users aware of what King.com is like. There was a Candy Jam and many games have been created just as a mock to this hilarious trademark policy.
Finally, someone decided to stand up to king.com publisher and put an end to this fiasco. The International Game Developers Association has released a statement regarding game developers and the use of the words Candy and Saga.
"As an advocacy organization for game developers, the IGDA diligently monitors issues that may restrict a developer's ability to create and distribute his or her work. After reviewing the Trademark filing and subsequent conduct by King Inc. in relation to its popular game, Candy Crush Saga, we feel we should comment.
"While we understand and respect the appropriate exercise of Trademark rights, King's overreaching filing in its application for the Trademark for its game Candy Crush Saga, and its predatory efforts to apply that mark to each separate word contained in that name, are in opposition to the values of openness and cooperation we support industry wide, and directly contradict the statement King's CEO, Riccardo Zacconi, made on January 27th. Our Business and Legal Special Interest Group will be providing a more comprehensive analysis of this issue from its perspective soon."
Zacconi only made a statement after Scamperghost’s creator revealed that King.com cloned his game once the negotiations fell through. Developers can look forward to IGDA putting an end to King.com arrogance. I will keep an eye on what IGDA has to say. Even though I am not a developer, but this trademark trolling made me block Candy Crush Saga on both Facebook and my phone.
Dolores is SEO and Digital Marketing consultant who has been completely hog-washed into doing this site by KC.