Lionsgate Films is the first major Hollywood studio that will sponsor one esports event. Ender’s Game on Blu-Ray Tournament, an online StarCraft 2 competition is the event that should promote the release of Ender’s Game.
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Hollywood studio has teamed up with Major League Gaming and Witch to create and sponsor a StarCraft 2 tournament with more than $20,000 in cash prize. Although it is a slow process, esports is getting more support by large companies. The aim of this sponsorship is to promote the release of Ender’s Game on Blu-ray and Video on Demand.
The tournament itself has been organized by GameOn.gg and will feature 32 players. Most players will be invited by Major League Gaming and 4 will be voted in by fans. Sponsored esports events are often, but this time it’s a major Hollywood company that will advertise through the big tournament. It could open the entirely new product promotion strategy. Esports are dependent on advertising and a hope that spectator’s eyes will notice the adverts. With Lionsgate’s sponsorship, these tournaments could become a huge advertising media.
The first run of the StarCraft 2 tournament begins on February 5 and end on February 9. Finals will take place on February 22, and MLG announced players who will compete for $5000 in the first round.
The StarCraft 2 player list includes:
- Geoff “iNcontroL” Robinson
- Sasha "Scarlett" Hostyn
- Marc-Olivier "desRow" Proulx
- Danny "ViBE" Scherlong
- Ryan "State" Visbeck
- Sam "Kane" Morrissette
- Juan Carlos "MajOr" Tena Lopez
- Tyler "NonY" Wasieleski
- Henry "hendralisk" Zheng
- Victor "Hitman" Lin
- Maru "MaSa" Kim
- David "avilo" Blowe
The whole event will be streamed on twitch which now has more than 900,000 people broadcasting their gameplay through its live streaming on monthly basis. With the integration on PlayStation 4 the number can only go up. Xbox One will soon have the same feature.
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