Mark Pincus, Zynga Founder, is stepping down from all operational roles, to become a non-executive chairman in the company. His latest title was Chief Product Officer and that didn’t last long.
Don't forget to like us on FACEBOOK, thanks so much!
Pincus founded Zynga in 2007, and held position of CEO until last year when Don Mattrick took over. According to Pincus, his position change follows a 10 month transitional period, which begun when he stepped down as CEO last year.
“I had wanted to stay on doing the product role for a while, because I wanted to put my hands on the product and make sure the company continued to also pursue its social mission,” Pincus said. “Don and some of the existing team and new people really embraced that and, so, ultimately a ship is better with one captain putting a hand on the wheel.”
The social gaming giant was worth more than $10 billion in March 2012, though it went down the hill fast when company’s shares hit the market. Don Mattrick became CEO last year and introduced several changes to Zynga. The shares went up a little, but still far from the original value. Mark Pincus plans to stay involved with the company, just one day a week at most, and won’t have any management duties. He will focus on personal investing, as he has done few times in the past.
While Mark Pincus has no plans to start another company anytime soon, he has thought of creating an incubator, and we might just see a new social gaming rival in the future.
“I am going to invest in ideas that I think can be breakthrough products, and I don’t feel any burning need to go out and start a company,” he said, adding that. “I want to do things that are more organic, because that’s where Zynga started.”
When Zynga was founded, Pincus had no gaming experience, yet he managed to create a giant in casual social gaming industry. Unlike Pincus, Don Mattrick has an extensive experience in the industry and has started appointing experts to help brighten up Zynga’s future.
Alex Garden, the former Microsoft Xbox Live executive and founder of Relic Entertainment, has been appointed as the head of Zynga Studios. That seems like a move into a right direction for a company that wants to regain its old glory and dominate the market once more.
Henry LaBounta, an Academy Award-nominated visual artist, joined the team as Chief Visual Officer. We could see improved art-style of games such as FarmVille and other Ville titles. Although to revive the audience, these games need more than just a redesign.
One of the games that started it all was Mafia Wars. The only true social game made by Zynga and still holds loyal players who learnt to cope with bugs and just enjoy the social part of it, because social gaming is all about having fun time with other players. Will Zynga create another title like Mafia Wars, or will they continue to throw Ville after Ville at us? One or two Ville games might be fine, but when you have a whole bunch of similar titles, it just gets too much to keep user’s attention in a long run. Some say Zynga made a wrong decision to disregard Mafia Wars and that it all went down for the company ever since.
Dolores is SEO and Digital Marketing consultant who has been completely hog-washed into doing this site by KC.