Yahoo will disable Facebook and Google sign-in for its various online services such as photo sharing site Flickr and Fantasy Sports.
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Using Facebook and Google ID was an option with Yahoo services since 2011, and now it will come to an end. The only way to sign-in to various Yahoo services will be to create an account with company. According to a Yahoo spokeswoman, it will allow them to offer the best personalized experience to everyone.
The change will be rolled out gradually, meaning Internet users who want to continue using Yahoo services will sooner or later have to register an account with online portal, if they want to continue using its services. The first service to require the new sign-in process is Yahoo Sports Tourney Pick-Em, which is focused on the NCAA college basketball tournament.
Users experienced several changes since new CEO Marissa Mayer took over the role in 2012. The company introduced new version of its popular products like Yahoo Mail and Yahoo Finance, along with an announcement of a program to recycle inactive Yahoo user IDs, which lets new users claim an email that hasn’t been used for more than 12 months.
Latest move to terminate sing-in process by using Google and Facebook ID will involve removing those buttons from all Yahoo properties. There is no timeframe yet, though users who want to continue using portal’s services should create Yahoo ID as soon as possible. Otherwise all their favourite usernames might be already taken.
The company is trying to get users back and Marissa Mayer is keen to take a different route to achieve the goal. If you already have a Yahoo ID, it would be wise to log in from time to time, or someone else might claim your display name. Most services still allow signing-in with Google and Facebook, but that could change sooner than we expect.
Dolores is SEO and Digital Marketing consultant who has been completely hog-washed into doing this site by KC.