It is not really a surprise that Zynga is still losing money. The company has been slow to adapt to mobile phones and tablets, and that is the biggest market these days.
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Once a social gaming giant, now far from its old glory, Zynga reported a first-quarter loss of $61 million. One quarter earlier the company reported a loss of $25 million, which makes the latest one even more significant. Could that be the reason why Mark Pincus stepped down from all operational duties?
Zynga used to be the unstoppable money-making machine when social gaming first started, and that wasn’t a long time ago. Although when it comes to video games industry, being quick in adaptation to new technology is crucial. One of its biggest franchises, FarmVille, has been ported to mobile devices recently, but it might be too late. There is a game similar to FarmVille 2 Country escape, and that one is called Hay Day. The most downloaded farming simulator for iOS and Android platforms.
Despite the various efforts that have been made to recover from the negative balance, Zynga is still going down the hill. Don Mattrick has announced several changes in management team. It might be enough to recover and start earning profit again, though times have changed. Many other companies have their own titles on Facebook and numerous developers have released games for mobile devices. Zynga will need something highly innovative to regain its users.
Ninja Kingdom, one of company’s latest titles is not just another Ville game, and of course there is still Mafia Wars that continues thanks to loyal users. If they release a similar title, which is not flash based and requires more social interaction, they could as well get the audience back. Another reason that is important with keeping players is support. Back in days, Zynga support followed the only true way to success “the customer is always right”, and since that changed people started going to other games. What should be next Zynga game?
Dolores is SEO and Digital Marketing consultant who has been completely hog-washed into doing this site by KC.