Zynga announced in April of this year increase in profits but users continue to fall by some 10% quarter by quarter, the good news, farmville2 is a happy camper. The more bad news, Zynga plan further games shutdowns. Is Mafia Wars on the list?
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Zynga Announce profiits increase, but users are very down
Whilst Zynga seem to be very happy with a great performance of FarmVille 2 and its first-quarter earnings, which showed a significant turnaround in terms of profit, other areas are in very much of a decline.
Net income for the period came to $4.1 million, some what of change from the $85.4 million loss a year earlier, but sales declined 18 percent to $264 million, as bookings fell 30 percent to $230 million.
However figures released in April of this year show that Zynga's numbers on users continue to decline
Daily active users (DAUs) decreased 21 percent, from 65 million in the first quarter of 2012 to 52 million in the first quarter of 2013; this also represented an 8 percent decrease on a consecutive quarter basis.
Monthly active users (MAUs) decreased from 292 million to 253 million, representing a 13 percent dip (15 percent dip on a consecutive quarter basis), and monthly unique users (MUUs) decreased 18 percent from 182 million to 150 million (down 10 percent on a consecutive quarter basis).
Despite the poor numbers on users, Zynga was especially pleased with its FarmVille sequel, noting that FarmVille 2 "was a breakout hit with daily audience engagement and bookings exceeding the company's expectations."
Looking ahead, Zynga is hopeful to boost its bottom line with its first suite of real money gaming (RMG) offerings, ZyngaPlusPoker and ZyngaPlusCasino, in the UK.
The company said that these offerings are just "the first step toward realizing Zynga's long-term vision of bringing players the next generation of real money games on multiple platforms in regulated markets."
For the second quarter, Zynga is providing an outlook of revenue in the range of $225 million to $235 million, along with a net loss in the range of $36.5 million to $26.5 million. Bookings are projected to be in the range of $180 million to $190 million.
Investors aren't happy with the news. As of this writing, Zynga's stock is trading down in after-hours (about 9 percent down currently).
On its earnings call last month Zynga revealed some news not in its fiscal press release - the company intends to shut down four more titles. The games getting the axe include The Ville, Empires & Allies, Dream Zoo, and Zynga City on Tencent. Chief operations officer David Ko said that these moves will help the company contain costs, as those four titles had become "lower performing games."
So for now, Mafia Wars is alive and kicking, or keeeling...
McLaren (aka KC) has been involved in coding Mafia Wars scripts since 2009, even when Zynga tried to stop him he would not give up. OCD Scripting RX6MWAP. If it's fixed, he'll bork it in some way or another.
Fav Sayings: "If it works, bork it!!" "Keeeeeeeeeel everyone!"
Other than that, he works as an IT Consultant in Security, Web Design, Development, walks the rat dog 6 times a day and lives in Croatia with his beautiful wife.
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