Person stating to be a former Google AdSense employee has published a lengthy leak to Pastebin yesterday. It contains a timeline of events claiming that Google deliberately shuts down AdSense accounts to keep the money.
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Google AdSense is the most used platform for advertising your business and those who have Google Ads on their sites earn a certain percentage of the money you paid to Google to have your products or services marketed. Around a year ago rumours started about Google messing up with the service and adjusting the payouts for webmasters who have Google AdSense accounts. On Tuesday, someone who says they worked for the company, published a long leak accusing Google of favouring some accounts, while banning others for no apparent reason. At least owners of those accounts, could not figure out why the ban took place.
They claimed participation in a Google AdSense program where the company deliberately red-flagged accounts for banning when publishers reached earning marks of $5,000 or $10,000. There was also a VIP “Green” group, which allegedly could keep the money even though they were clearly breaking the ToS.
“Sites in the Green Group were basically given "carte blanche" to do anything they wanted, even if they flagrantly went against the AdSense TOS and Policies. That is why you will encounter sites with AdSense, but yet have and do things completely against AdSense rules.”
Google AdSense Lack of Transparency
Google AdSense is known for the lack of transparency. If you use the service on your site, you are not able to see which ads have been clicked, or how much you get per ad. There has also been talk of Google removing clicks if they think those were invalid. It used to be a good way to earn some extra money, but in the last 12 months or so the earnings have gone down for most account owners. You can see how much your ad unit has earned, but not per individual ad that has been shown within that unit. If your account got banned you can appeal, but apparently appeals are being ignored. Here is what this ex employer has to say.
“Other policy changes also included how to deal with appeals, which still to this day, the large majority are completely ignored, and why you will rarely get an actual answer as to why your account was banned and absolutely no way to resolve it.”
Google earns a huge profit from AdSense service, almost a third of company’s total earnings comes from it. The response to the leak came quickly:
“This description of our AdSense policy enforcement process is a complete fiction. The color-coding and ‘extreme quality control’ programs the author describes don’t exist. Our teams and automated systems work around the clock to stop bad actors and protect our publishers, advertisers and users.”
The whole Google AdSense leak is a long read, though it might be worth to spare some time and have a look at it. The discussion are going on various forums and both sides have some valid points. Many ex publishers said they have experienced this shady policy while still having accounts, while others are calling the Leak a total charade. Why would someone put a lot of time and effort to write all this if it wasn’t true? Could it be that another advertising service is trying to undermine Google, or is it simply the time for users to find out what’s going on?
Dolores is SEO and Digital Marketing consultant who has been completely hog-washed into doing this site by KC.